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-- Chief Financial Officer And simply to improve it, David, we're around an 80% share today with 4 SKUs in the market. It's around 3% to 4% of market share. And also we're having unavailable today. So we do not actually understand what the potential is yet. What we do understand is that we're scaling up production actually promptly.
So we know that we can double, possibly three-way that based on demand without threatening quality. So we're pushing it as long as we can. We have actually obtained extremely appealing rate mention in the marketplace. And also now it's just a distribution and gratification game.-- President And also incidentally, we're not done, right? So we have even more beverages pertaining to market, and also our innovation team is working like around the clock to comprehend what is the following variation, what is the next-generation of our drinks product so that we continue to stay ahead?-- Canaccord Genuity-- Analyst That's all very valuable - balcony sun shade.
And also has the federal government come back at all with possibly altering the equivalence grams that are in these beverages? Because I would certainly think that you can't truly start offering 2 or fours of these things up until that obtains modified.-- Ceo Yeah. Look, I think there is some assistance of it, specifically in the provincial organizations that market the product.
-- Principal Financial Officer We're servicing it. Yeah.-- Canaccord Genuity-- Expert Many Thanks. Your next concern comes from John Chu from Desjardins Capital Markets. Please proceed.-- Desjardins Capital Markets-- Expert Hi. Greetings. I simply intended to follow-up on the remark made earlier regarding net revenue gradually improving in the Canadian Rec market with more shop openings. So sort of thought it would certainly have been maybe a little bit much more accelerated development in the coming quarters as well as just extra progressive. Can you comment on simply how you might see all those elements entering into location in the following number of quarters?-- Chief Financial Policeman Yeah, John. So look, what we've been pleasantly shocked by is stores remaining to open also during a pandemic and our most recent quote is that by the end of fiscal year, we can be in excess of 1,200 stores throughout Canada.
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As we call in our supply chain as well as remain to do in regards to PO fulfillment, as we continue to do in terms of Cannabis 2.0 implementation, more drinks, more delicious chocolates, more vape out in the marketplace. As we remain to finish off our worth offerings and also as we continue to boost quality throughout the board, we see a great deal of tailwind heading right into the next 6 to 9 months.
And also we understand that there's potentially some remedies coming the following 6 to 9 months. However in the meantime, this has been a respectable defensive play. Consumers are still investing on marijuana - black awning. As well as with more shops coming, we believe that's going to remain to open up the marketplace.
So all indicators are great for Q2. And equilibrium of the year is really simply going to be a function of those stores remaining to open up. Your following concern originates from Doug Miehm from RBC Capital Markets. Please go ahead.-- RBC Resources Markets-- Analyst Thanks quite, as well as greetings.
Look, I'll take a stab at this. And also David, you can jump in. So 2 index things. On x10 sun shelter with netting market share, we are seeing renovations in market share. Quite normally I would claim we hit a trough in the April, May time structure. And also as we take a look at current trends on share throughout the districts that we can really compute market share for, we do see an uptick across Canada in regards to Ontario, Quebec, Alberta, DC, and also we're positive that that uptick is mosting likely to continue for all the factors I mentioned at the last question.
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We have actually taken the actions of obtaining our supply chain in balance. As well as we know that in the short run, that may hinder our gross margin efficiency as we experience reduced utilization degrees. And also we also recognize some of our rivals are taking a various course which is still remaining to run at high utilization levels, but producing maybe three or four times their sales each quarter in their harvest which places all that on their annual report, which's mosting likely to come back at some point In terms of surpluses.
We understand that we have actually got continued opportunity to proceed to enhance our margins. As well as we believe the concern right currently is to preserve a balanced supply chain versus just filling centers to keep our economic climates of range going. To make sure that's the course that we're taking. And again, we proceed to think that the next six to 9 months for this industry are mosting likely to be extremely positive in terms of store counts.
This wraps up the question-and-answer portion of the telephone call - canopy building. And also I would certainly now like to transform it back to Mr. Klein for final comments.-- Chief Exec Officer Yeah. hop over to here Thank you again for joining us. We look onward to sharing more progress in the coming months. In the meanwhile, I hope every one of you will certainly try our amazing products, see our Tokyo Smoke as well as Tweed shops, discover our shopcanopy.com web site.